You might wonder – how do they know? Lars Culmann relies heavily on his 20+ years of experience in client-facing advisory and sales roles at some of the world’s top financial institutions and in the manufacturing industry. “Sales, marketing and advisory is really all about understanding common goals and putting the client first”. Already having worked extensively in sales and advising in both the United States and Europe, Lars made the move to Singapore in 2007 as Head of Private Banking with HSH Nordbank, establishing their private banking office and gaining valuable local knowledge in the process. Since then, he has been based in Singapore, working with BNP Paribas, specializing in wealth management. The move from practicing to training others and setting up his own business was a logical next step, “The beauty of his service is that it flows naturally from a good, intuitive sales and marketing approach. Many times a company’s weak points stem not from a lack of talent, but from a poor understanding of client needs and views”. With his hands-on marketing approach, he brings these in-line, while giving businesses concrete techniques that will immediately improve their results. On top of this, Lars’ passion has always been great design. In 2013 Lars and his team innovated and set up www.aditus-singapur.com, the most popular German language business webpage and network in and for Singapore.